As promised, Apple on Wednesday officially launched Search Ads in the App Store. You’ll notice them at the top of select App Store search results, denoted by a light blue background and a clear ‘Ad’ placed just below the app’s name.
In our few quick tests, we saw Search Ads for generic terms like ’email,’ ‘weather,’ and ‘calendar,’ as well as for specific app names like ‘Uber.’ Sometimes the ad matched our search term, and sometimes it showed a competing product.... Read the rest of this post here
"Search Ads are now live in the App Store" is an article by iDownloadBlog.com.
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